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Customer Relationship Management

Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective

8 months ago admin

Dual features of customer brand engagementNumerous studies have described customer brand engagement as the dynamic state of a customer when...

Transparent strategy drives dream result for Chippendale unit

Sales strategy

Transparent strategy drives dream result for Chippendale unit

2 weeks ago admin

Jonathan Dawson on breaking industry norms to drive loyalty and sales

Sales strategy

Jonathan Dawson on breaking industry norms to drive loyalty and sales

2 weeks ago admin

The Center for Sales Strategy Named to Training Industry’s 2026 Top Sales Training Watch List

Sales strategy

The Center for Sales Strategy Named to Training Industry’s 2026 Top Sales Training Watch List

3 weeks ago admin

Volkswagen Dealers Sue to Block Scout Motors’ Direct Sales Strategy

Sales strategy

Volkswagen Dealers Sue to Block Scout Motors’ Direct Sales Strategy

4 weeks ago admin