Expert Strategies to Boost Sales and Retain Customers in a Down Market

In a year marked by continued business closures and shrinking profit margins, declining sales remain one of the toughest challenges for companies trying to stay afloat. To regain stability, businesses must move beyond surface-level fixes and focus on proven strategies that drive revenue and strengthen customer loyalty. That includes reevaluating outdated tactics, doubling down on high-value relationships and aligning offerings with what today’s buyers actually need.

Below, Rolling Stone Culture Council members share clear, actionable steps businesses can take right now to increase sales and keep customers coming back.

Put Existing Customers First

Focus relentlessly on existing customers. We found that offering targeted, high-value incentives to loyal clients drives repeat sales and boosts referrals. Strengthening relationships with your core audience stabilizes revenue, fosters loyalty and lays a foundation for growth. – Francis Hellyer, tickadoo

Offer Honest, High-Value Deals

Do a system-wide, aggressive, no-gimmicks sale on high-profile items or services. Indicate you recognize the importance of your customers and want to do things that truly demonstrate how valuable they are. This can be a loss-leader or simply an incredible deal where customers can’t help but take you up on it. And be honest — customers love to support the companies with which they connect. – Scott Cowperthwaite, AfterFiveMedia

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Increase Brand Visibility Through Strategic Media

Struggling businesses must prioritize high-impact visibility to rebuild trust and drive sales. We help clients refine their brand positioning, ensuring they stay top of mind through media, digital thought leadership and strategic partnerships. When customers see consistent, credible engagement, retention and revenue follow. – Kristin Marquet, Marquet Media, LLC

Reevaluate and Diversify Your Marketing Channels

Stop doing things just because they worked well in the past. When your ads go from $30 cost per acquisition to $300 cost per acquisition, it’s time to find new growth channels. – Adam Ayers, Number 5

Align Offers With Current Emotional Needs

Specific revitalization strategies will depend on industry and market demographics. But consider this: People spend money on that which meets their emotional needs today. So, do you know the of-the-moment emotional landscape of your customers? Are they seeking security? Distraction? Comfort? Answering this question will suggest a path forward for meeting the current needs of your customers. – Jed Brewer, Good Loud Media