Top CRM Software for Cannabis in 2025

In 2025, customer relationship management (CRM) software is more tailored to the cannabis industry than ever before. Dispensaries and other cannabis businesses no longer have to rely on traditional software-as-a-service (SaaS) platforms built for broader markets — unless they want to. While industry giants like Salesforce, HubSpot, and NetSuite remain viable options, many cannabis-specific solutions now offer deeper integrations with point-of-sale (POS) systems, compliance tools, and loyalty programs, making them a more seamless fit for plant-touching businesses.

That said, some operators — especially those hiring talent from outside the cannabis space — may prefer mainstream CRMs, given their widespread adoption and familiarity. But for businesses looking for software designed with industry-specific needs in mind, an increasing number of cannabis-focused CRMs are available, often as add-ons to larger SaaS platforms.

For dispensaries, a CRM that connects directly to a POS system is critical for compliance, customer engagement, and sales tracking, and choosing the right one depends on your business model — whether you’re managing wholesale relationships, running targeted marketing campaigns, or optimizing in-store and online customer interactions.

Let’s take a look at what a CRM can do for your cannabis business and which platforms stand out in 2025.

What to expect from a CRM

If you’re new to CRM software, you’re not alone. Many cannabis businesses are just beginning to understand the value of CRM tools beyond what Salesforce, NetSuite, and HubSpot can offer. While these mainstream platforms are well-known and highly adaptable, cannabis businesses increasingly need something more tailored to their industry. So, what can and should cannabis businesses expect from a CRM?

CRMs are designed to streamline communication, enhance customer engagement, and provide a centralized system to track every customer interaction. Whether that’s through automated emails, customer profiles, or loyalty programs, the platforms exist to help build meaningful, long-term relationships with clients. But although most CRMs can handle a lot, don’t expect a “set it and forget it” experience. The platforms require a good amount of setup, customization, and ongoing maintenance to truly optimize them for maximum performance.

Key CRM features

One of the most crucial features for dispensaries is the ability to connect its CRM with its POS system. That way, every customer transaction is automatically logged, which helps with compliance tracking, inventory management, and data accuracy. It also allows budtenders, newsletters, and other touchpoints to provide personalized recommendations, sales promotions, and rewards to customers based on their purchase history.

A good CRM also centralizes all customer data, giving operators a 360-degree view of each consumer’s buying habits, preferences, and interactions. From there, businesses can segment their audience and send targeted promotional campaigns. This makes for better customer engagement, but don’t expect great results overnight. It takes time to fine-tune strategies.

Many cannabis-specific CRMs also come equipped with built-in loyalty programs that incentivize repeat business. These programs allow dispensaries to offer rewards like discounts, free products, or exclusive access to sales events. Loyalty programs are a powerful tool to keep customers coming back, but don’t forget that implementing them properly requires thoughtful planning.

Automating certain aspects of marketing — such as follow-up emails, text messages, or push notifications — can save time and increase engagement. A CRM should be able to schedule messages, track responses, and adjust campaigns based on customer actions. However, don’t expect any CRM to magically create perfect campaigns. You’ll still need to invest time in writing compelling content and setting up effective workflows.

As for compliance, a CRM with built-in compliance tools helps make sure cannabis companies adhere to all relevant regulations when it comes to customer records, sales tracking, and reporting. This is where cannabis-specific CRMs truly shine, by incorporating features that mainstream platforms like Salesforce and HubSpot don’t prioritize.

Lastly, built-in analytics are key to understanding what’s working and what’s not. A CRM should provide customizable dashboards that allow businesses to track sales trends, monitor campaign performance, and assess customer behaviors. But as with everything else, don’t expect these insights to be fully optimized right away. It’s a process that requires gathering data, adjusting strategies, and refining what works best for your business.

Integrations: The secret sauce

A great CRM doesn’t work in isolation. It’s meant to integrate with other software and tools you’re already using, whether that be a POS system, inventory-management software, or financial tools. Look for CRMs that offer easy integration with industry-specific tools like compliance trackers, marketing platforms, and inventory systems. These integrations make CRMs powerhouses that streamline operations, automate tasks, and free up the team to focus on customer relationships.

11 CRM software providers to consider

Many cannabis businesses — especially those outside the dispensary space — still rely on traditional CRM tools like Salesforce, HubSpot, and NetSuite to manage customer relationships and sales. But with increasing demand for industry-specific solutions, more cannabis-focused CRM platforms have emerged as part of larger SaaS ecosystems, equipped with deeper integrations and tailored features designed with plant-touching businesses in mind.

If you’re considering a CRM for your business-to-consumer (B2C) or business-to-business (B2B) cannabis company, here are a few options we like.

Outfield

• B2B
• Cost: Pricing varies based on custom needs; businesses must inquire for a quote.
• Integrations: Outfield integrates with more than 5,000 applications, including multiple POS systems, inventory management software, and accounting tools.

Outfield’s tailored-for-cannabis CRM stands out for its deep focus on B2B, making it a popular choice for businesses that need to manage relationships with retailers, distributors, and wholesale clients rather than direct-to-consumer interactions. The platform excels at tracking sales pipelines, streamlining communication, and enhancing productivity for cannabis suppliers. If you’re managing large-scale B2B relationships and need a CRM that offers customizable workflows and integrations, this platform is a great option to consider. Unlike some other CRMs that focus on dispensaries or retail, Outfield’s tools are tailored to the unique demands of wholesale and distribution operations.

Springbig

• B2B and B2C
• Cost: Pricing varies based on custom needs; businesses must inquire for a quote.
• Integrations: Springbig offers a wide range of integrations with POS systems, e-commerce platforms, and payment solution providers.

Springbig stands out for its comprehensive marketing tools tailored to the cannabis industry and focusing largely on enhancing customer engagement and retention. It’s particularly well-suited for dispensaries and retailers aiming to strengthen customer relationships through personalized marketing campaigns. If your business is on the hunt for a CRM solution with robust marketing automation and loyalty program features, Springbig is a strong contender.

Distru

• B2B
• Cost: Pricing details are not publicly disclosed; interested businesses must contact Distru for customized quotes. 
• Integrations: Distru integrates with a variety of platforms including Metrc, BLAZE, Dutchie, LeafLink, QuickBooks, Sage, and Trym.

Distru is a cannabis-specific enterprise resource planning (ERP) platform with a built-in CRM to provide an all-in-one view of customer and order data. It’s notable for its comprehensive ERP capabilities, which makes the platform ideal for cannabis businesses seeking an all-in-one solution to manage inventory, sales, compliance, and production processes. If your business requires a centralized system to oversee complex operations from cultivation to distribution, Distru is worth a look.

Dispense

• B2C
• Cost: Pricing starts at $500 per month based on features desired.
• Integrations: Dispense integrates with most leading POS systems, loyalty programs, and marketing solutions within the cannabis industry, including Alpine IQ, OnFleet, and Weedmaps.

Dispense is a comprehensive e-commerce platform that is particularly well-suited for dispensaries and retailers aiming to enhance their online presence and streamline operations. The platform offers features like SEO-optimized menus and analytics to help businesses understand customer behavior and improve engagement. If your business is looking for a solution to manage online orders, customer interactions, and integrate seamlessly with existing systems, Dispense may have exactly what you need.

365 Cannabis

• B2B and B2C
• Cost: Pricing details are not publicly available. Prospective clients must contact the company for customized quotes.
• Integrations: 365 Cannabis is built on Microsoft Dynamics 365 Business Central, which means it enjoys seamless integration with a variety of Microsoft applications and third-party solutions.

365 Cannabis distinguishes itself by offering a comprehensive ERP solution tailored specifically for the cannabis industry. The platform comprises six modules covering financials, distribution, cultivation, processing, retail, and customer relationships. Like Distru, 365 Cannabis takes an all-encompassing approach to supply-chain management, making it an appropriate choice for vertical businesses that need complete visibility and traceability from seed to sale. The platform’s standout features are robust financial and retail-management tools — a key distinction for vertically integrated businesses looking for an all-in-one solution.

Meadow

• B2C
• Cost: Pricing details are not publicly available. Prospective clients must contact the company for customized quotes.
• Integrations: Meadow integrates with a variety of platforms including Weedmaps and Leafly to streamline operations and boost marketing efforts. 

Meadow is a comprehensive point-of-sale software solution for dispensaries in California, New York, New Jersey, Massachusetts, Michigan, and Washington D.C. It’s notable for its robust marketing and CRM capabilities tailored specifically for the cannabis industry. The platform’s built-in CRM gathers data from customer profiles, purchase history, buying behaviors, and loyalty programs, enabling businesses to segment audience groups and send targeted SMS and MMS campaigns. The approach can help drive repeat purchases, increase basket sizes, and boost lifetime customer value. If your dispensary aims to leverage data-driven marketing strategies to enhance customer engagement and sales — and you operate in the company’s limited markets — Meadow may be a good choice. 

Apex Trading

• B2B
• Cost: Pricing details are not publicly disclosed. Prospective clients must contact the company for customized quotes.
• Integrations: Apex Trading integrates with several key platforms to enhance operational efficiency, including QuickBooks, Metrc, and Canix.

Apex Trading is a wholesale operations platform for cannabis buyers and sellers. It incorporates a CRM offering a streamlined solution for managing customer relationships, sales orders, and inventory. Designed specifically for B2B cannabis businesses, Apex helps wholesalers efficiently track orders, maintain compliance with state regulations, and gain valuable insight into their operations. With user-friendly features, Apex Trading’s CRM can help enhance communication, optimize sales workflows, and improve customer satisfaction while staying compliant with industry standards.

Salesforce

• B2B and B2C
• Cost: Pricing starts at $25 per user per month for the Essentials plan, with higher-tier plans (Professional, Enterprise, and Developer) based on custom quotes.
• Integrations: Salesforce hosts more than 3,000 integrations through its AppExchange, including integrations for Metrc, Mailchimp, and other third-party tools cannabis businesses use.

Salesforce is a top-tier CRM for large businesses and enterprises that need a robust, scalable solution. What sets Salesforce apart is its high level of customization, advanced analytics, and extensive integration capabilities. With tools for sales, marketing, and service, along with seamless third-party integrations, the platform helps businesses streamline processes, improve customer engagement, and scale operations effectively. Its flexibility allows it to cater to both B2B and B2C businesses — including those in the cannabis industry — with custom solutions tailored to unique needs.

Zoho

• B2B
• Cost: Pricing starts at $14 per user per month (when billed annually) for the Standard plan. When billed monthly, the cost rises to $20 per month.
• Integrations: Zoho CRM has more than 200 integrations, including popular platforms like Google Workspace, Mailchimp, and third-party apps relevant to niche industries.

Zoho CRM is a popular choice for small to medium-sized businesses that need a powerful, yet affordable, solution. The platform differentiates itself with its robust set of automation tools, including workflows, lead scoring, and artificial-intelligence-driven predictions. It also offers a wide range of integrations, allowing businesses to link the CRM to other critical systems and services. With its intuitive interface and scalability, Zoho is an excellent option for B2B companies looking to enhance customer relationships without the complexity or cost of larger platforms.

HubSpot

• B2B and B2C
• Cost: Free for basic features; paid plans start at $45 per month per user.
• Integrations: HubSpot CRM features more than 1,000 integrations, including Mailchimp, Google Workspace, and cannabis-specific platforms like Metrc.

HubSpot CRM is a favorite of small to medium-sized businesses seeking an intuitive, feature-rich solution. A suite of powerful marketing-automation tools set HubSpot apart, helping businesses streamline lead generation, email campaigns, and customer engagement. The platform’s ease of use, combined with a wide variety of integrations, make it a popular choice for businesses looking for a user-friendly CRM that can grow with their needs. The free version allows businesses to get started without upfront costs, which is ideal if you aren’t ready to commit. 

Pipedrive

• B2B
• Cost: Pricing starts at $14 per user per month for the Essential plan.
• Integrations: Pipedrive offers more than 300 integrations, including Google Workspace, Zapier, Mailchimp, and cannabis-specific platforms.

Pipedrive is among the best options for sales-focused businesses looking for an intuitive, pipeline-centric solution. Known for its user-friendly interface and visual sales pipeline, Pipedrive helps businesses track deals, automate tasks, and maintain a clear overview of the sales process. A simple-yet-effective approach to pipeline management is especially valuable for sales teams. The platform was also an early collaborator with cannabis businesses, recognizing the industry’s need for A CRM with compliance monitoring and stepping into the breach. It remains a powerful tool for businesses aiming to streamline their sales efforts.

Top Questions About Cannabis CRM Software, Answered