Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions...
Loyalty
McDonald’s is extending its long-running partnership with Capgemini for another five years as the fast-food giant accelerates a sweeping modernization...
Dual features of customer brand engagementNumerous studies have described customer brand engagement as the dynamic state of a customer when...
CleverTap, the all-in-one customer engagement platform, announced the launch of Promos — an industry-first, customer rewards management platform built...
Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM...
