McDonald’s reported sales growth thanks to its menu and marketing strategy

McDonald’s reported an increase in its global sales during the third quarter of 2025, driven by an effective combination of menu strategy, targeted marketing actions, and focus on value and affordability. According to the latest financial report, the company achieved a 3.6% increase in global comparable sales, with positive results across all its operating segments.

The company also announced that Systemwide Sales exceeded $36 billion, representing a growth of 8% compared to the same quarter last year, or 6% in constant currency. This performance confirms that McDonald’s has managed to consolidate a resilient growth structure, even amid inflationary and consumer spending challenges.

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What factors drove McDonald’s growth in 2025?

The key behind McDonald’s growth during this period was its customer-centric strategy, especially focused on three pillars:

• Attractive and innovative menu
• Competitive pricing with a focus on everyday value
• Relevant and localized marketing campaigns

McDonald’s President and CEO, Chris Kempczinski, highlighted that the brand has been able to maintain its momentum by offering a consistent and accessible experience: “We’re fueling our growth by delivering everyday value, menu innovation, and compelling marketing that continues to bring customers through our doors,” he stated in the official release.

Which markets led McDonald’s sales?

During the third quarter of 2025, all company segments posted growth:

• United States: Comparable sales increased 2.4%, driven by higher average checks per customer.
• International Operated Markets: Growth reached 4.3%, led by Germany and Australia within this segment.
• International Developmental Licensed Markets: Expansion hit 4.7%, with Japan standing out as one of the main growth drivers. All geographic regions in this group reported positive results.

What were McDonald’s net earnings and operating performance?

McDonald’s reported consolidated revenues of $7.08 billion for the quarter, representing a 3% increase compared to the same period in 2024. Operating income reached $3.36 billion, marking a 5% improvement.

In terms of profitability per share, the company achieved a diluted EPS of $3.18, up 2%. Excluding restructuring charges, adjusted EPS stood at $3.22, remaining nearly flat year over year.

Loyalty program and McDonald’s sales

One of the most relevant drivers of sales growth was the global McDonald’s loyalty program, active across 60 markets. During the third quarter, sales to registered loyalty members surpassed $9 billion, and over the past 12 months reached $34 billion.

These figures demonstrate how digitalization and personalization in the customer experience have become central components of the brand’s marketing strategy.

Franchise strategy and revenue performance

McDonald’s business model remains firmly focused on franchising as its core pillar. During the quarter, revenues from franchised restaurants increased by 7%, reaching $4.36 billion. Meanwhile, sales from company-operated restaurants declined by 3%, underscoring the brand’s preference for franchise-driven operations.

This model provides operational efficiency, strengthens local presence, and allows faster adaptation to regional consumer preferences.

How many McDonald’s restaurants are there worldwide in 2025?

With more than 44,000 restaurants in over 100 countries, and 95% of its locations operated by independent franchise owners, McDonald’s continues to reinforce its leadership in the global quick-service restaurant industry.

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