Bassett Furniture Turns Delivery Photos into Sales Strategy with DispatchTrack

Bassett Furniture has implemented a new approach to customer engagement by using delivery confirmation photos as part of its sales and merchandising strategy. Through its use of DispatchTrack’s delivery management platform, the retailer enables design consultants to view photos taken at the time of delivery to make personalized product recommendations to customers.

This strategy allows consultants to assess rooms virtually after delivery and suggest additional items such as rugs, accent pieces, or furniture for adjoining spaces. By using real delivery photos, consultants can offer follow-up advice tailored to the customer’s existing home décor.

“Because everyone at Bassett has access to DispatchTrack, we’ve turned delivery into a relationship-building moment,” said Lucy Coleman, Director of Operations at Bassett Furniture. “From designers to customer service, our whole team is part of the experience—and that’s changed everything.”

Using Delivery as a Sales Opportunity

The initiative relies on DispatchTrack’s integration with STORIS, which automatically syncs order data and facilitates delivery communications. This integration streamlines time window confirmations, real-time updates, and internal visibility across teams. As a result, staff beyond the logistics team—including designers and customer service agents—can access delivery information and use it to enhance the customer experience.

By analyzing photos taken at the time of delivery, design consultants are able to identify opportunities for further product recommendations based on customers’ interiors. This process supports customer satisfaction and helps generate additional revenue from completed sales.

Expanding Communication Channels

Bassett is also exploring additional tools, including text message notifications and customer feedback surveys, to further engage with customers after delivery. The approach reflects a shift in how furniture retailers can leverage delivery tools to create long-term customer relationships and personalized sales experiences.

For more information about DispatchTrack’s digital proof of delivery capabilities and its integration with STORIS, visit https://www.dispatchtrack.com/customers/bassett.

About Bassett Furniture

With a history that stretches back to 1902, Bassett Furniture Industries is a pioneering furniture manufacturer and retailer with about 100 dedicated retail locations throughout the United States. Design services, sustainability initiatives and a focus on customer service have kept Bassett at the forefront of furniture design, manufacturing and retail for more than a century.

About STORIS

As a leader in cloud-based retail software, STORIS offers a scalable Unified Commerce Solution integrating POS, inventory, accounting, and business intelligence. Our subscription model simplifies IT management, helping retailers of all sizes optimize operations, drive growth, and enhance profitability.

About DispatchTrack

DispatchTrack is the global leader in last mile delivery solutions helping top brands around the globe power successful deliveries 1 million times a day. Since 2010, DispatchTrack’s scalable, AI-driven SaaS platform has revolutionized delivery experiences by making them more connected, intuitive, and intelligent. With a comprehensive suite of industry-specific solutions, DispatchTrack’s end-to-end capabilities enable logistics teams to achieve 50% faster route optimization, lower delivery costs, and huge improvements in customer satisfaction. Trusted by over 2,500 customers, including industry leaders like Ferguson, Ashley Furniture, Walmart, Mattress Firm, Ryder, and Merit Foods. DispatchTrack’s solution delivers proven results and delightful experiences that customers remember. When businesses make promises to their customers, DispatchTrack makes sure they deliver.