AI in Customer Relationship Management Market Supported

AI in Customer Relationship Management Market

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global AI in Customer Relationship Management Market – (By Type (Machine Learning, Natural Language Processing (NLP), Image and Speech Recognition, Predictive Analytics, Chatbots and Virtual Assistants), By Application (Sales Automation, Customer Service and Support, Marketing Personalization, Customer Data Analysis, Lead Scoring and Qualification), By Industry (Retail and E-commerce, Banking and Finance, Healthcare, Telecommunications, Travel and Hospitality), By Deployment Model (Cloud-based AI-CRM, On-premises AI-CRM, Hybrid AI-CRM)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031.”

According to the latest research by InsightAce Analytic, the Global AI in Customer Relationship Management Market is valued at US$ 14.8 Bn in 2023, and it is expected to reach US$ 138.6 Bn by 2031, with a CAGR of 32.5% during the forecast period of 2024-2031.

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Artificial Intelligence (AI) in Customer Relationship Management (CRM) involves the strategic integration of advanced AI technologies to optimize customer service, streamline interactions, and enhance overall business performance. Through the application of machine learning, natural language processing (NLP), and advanced data analytics, AI-enabled CRM platforms are capable of analyzing large datasets to forecast customer behavior and deliver highly personalized experiences. Ongoing advancements in AI algorithms and machine learning models have substantially improved the predictive and automation capabilities of CRM systems. Additionally, the automation of routine processes is a critical driver supporting the growth of the AI-driven CRM market throughout the forecast period.

List of Prominent Players in the AI in Customer Relationship Management Market:

• Salesforce

• Microsoft Corporation

• IBM Corporation

• Oracle Corporation

• SAP SE

• Adobe Inc.

• Pegasystems Inc.

• HubSpot Inc.

• Zendesk Inc.

• Freshworks Inc.

• Genesys Telecommunications Laboratories, Inc.

• Zoho Corporation

• SugarCRM Inc.

• Insightly Inc.

• Infusionsoft by Keap

• Nimble LLC

• Act-On Software Inc.

• Copper Inc.

• Agile CRM Inc.

• Apptivo Inc.

• EngageBay Inc.

• Ontraport Inc.

• Really Simple Systems Ltd.

• Soffront Software Inc.

• Maximizer Services Inc.

• Other Market Players

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Market Dynamics

Drivers:

The rising demand for personalized customer engagement is a primary factor propelling the growth of the AI in Customer Relationship Management (CRM) market. As consumers increasingly expect tailored interactions, AI enhances CRM platforms by analyzing customer behavior and predicting preferences, thereby improving satisfaction and fostering long-term loyalty. Moreover, the proliferation of customer data from diverse channels-such as social media, email communication, and transaction history-necessitates sophisticated analytical tools. AI facilitates the effective management and interpretation of this vast data, enabling businesses to derive actionable insights that support strategic decision-making and market expansion.

Challenges:

Implementing AI-driven CRM solutions at scale across large enterprises or multi-regional operations poses considerable challenges. Maintaining performance consistency across varying environments requires significant technical resources and expertise. Additionally, the rapid evolution of AI technologies can quickly render existing CRM systems outdated, compelling organizations to invest continuously in upgrades and innovation. Multinational companies must also navigate a complex global regulatory landscape, as differing compliance requirements across jurisdictions increase operational costs and implementation complexity.

Regional Trends:

North America is projected to dominate the AI in CRM market in terms of revenue and is expected to exhibit a strong compound annual growth rate (CAGR) during the forecast period. This growth is attributed to the presence of leading industry players, ongoing technological innovations, frequent product launches, and favorable regulatory environments. Europe also commands a significant market share, supported by a mature economic structure and a rising adoption of AI-powered CRM solutions. Advancements in areas such as machine learning, natural language processing (NLP), and predictive analytics are driving the integration of AI into CRM systems across various sectors in the region.

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Recent Developments:

• In March 2024, At Adobe Summit, the premier Digital Experience Conference, Adobe unveiled significant enhancements in Adobe Experience Cloud that enable organizations to improve consumer engagement through the orchestration of engaging cross-channel journeys. A novel integrated experimentation capability allows marketers to enhance the number of tests to identify customer pathways that optimize conversion and promote the reuse of offers across channels. Adobe Journey Optimizer’s functionalities will empower both B2C and B2B brands to improve journey orchestration through timely, personalized experiences.

Segmentation of AI in Customer Relationship Management Market-

By Type-

• Machine Learning

• Natural Language Processing (NLP)

• Image and Speech Recognition

• Predictive Analytics

• Chatbots and Virtual Assistants

By Application-

• Sales Automation

• Customer Service and Support

• Marketing Personalization

• Customer Data Analysis

• Lead Scoring and Qualification

By Industry-

• Retail and E-commerce

• Banking and Finance

• Healthcare

• Telecommunications

• Travel and Hospitality

By Deployment Model-

• Cloud-based AI-CRM

• On-premises AI-CRM

• Hybrid AI-CRM

By Region-

North America-

• The US

• Canada

• Mexico

Europe-

• Germany

• The UK

• France

• Italy

• Spain

• Rest of Europe

Asia-Pacific-

• China

• Japan

• India

• South Korea

• South East Asia

• Rest of Asia Pacific

Latin America-

• Brazil

• Argentina

• Rest of Latin America

Middle East & Africa-

• GCC Countries

• South Africa

• Rest of Middle East and Africa

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About Us:

InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

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This release was published on openPR.