10 Best Types of Products To Sell on Amazon
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You can sell nearly anything you can think of on Amazon and make some money, with some exceptions. But just because you can sell it doesn’t mean there’s a market for it. And if there is, demand might be low or competition might be high.
If you’re thinking about selling products on Amazon, but you haven’t decided on what to sell, know that some types of goods sell better than others. According to Jungle Scout’s State of the Seller Surveys from 2023 and 2024, these are the types of products that are not only trending but tend to be the most profitable to sell.
Make money on Amazon with these top-selling products — divided up by category — according to the Amazon Best Sellers list.
Books
- Percentage of sellers: 14%
- Percentage change since 2023: +17%
- Percentage of sellers receiving 21% net margin or above: 15%
Current bestsellers include:
Arts, Crafts and Sewing
- Percentage of sellers: 14%
- Percentage change since 2023: -7%
- Percentage of sellers receiving 21% net margin or above: 23%
Current bestsellers include:
Sports and Outdoors
- Percentage of sellers: 16%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 21%
Current bestsellers include:
Electronics
- Percentage of sellers: 16%
- Percentage change since 2023: -6%
- Percentage of sellers receiving 21% net margin or above: 22%
Current bestsellers include:
Baby
- Percentage of sellers: 16%
- Percentage change since 2023: +7%
- Percentage of sellers receiving 21% net margin or above: 16%
Current bestsellers include:
Health, Household and Baby Care
- Percentage of sellers: 17%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 21%
Current bestsellers include:
Toys and Games
- Percentage of sellers: 18%
- Percentage change since 2023: +13%
- Percentage of sellers receiving 21% net margin or above: 20%
Current bestsellers include:
Clothing, Shoes and Jewelry
- Percentage of sellers: 20%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 27%
Current bestsellers include:
Beauty and Personal Care
- Percentage of sellers: 26%
- Percentage change since 2023: +4%
- Percentage of sellers receiving 21% net margin or above: 30%
Current bestsellers include:
Home and Kitchen
- Percentage of sellers: 35%
- Percentage change since 2023: +6%
- Percentage of sellers receiving 21% net margin or above: 30%
Current bestsellers include:
Other Popular Types of Products To Sell on Amazon
If none of the above product categories appeal to you, here are 10 others where sellers earn the most money (21% net margin or higher).
- Grocery and gourmet food (21% of sellers)
- Cell phone and accessories (17% of sellers)
- Appliances (17% of sellers)
- Office products (17% of sellers)
- Pet supplies (16% of sellers)
- Tools and home improvement (15% of sellers)
- Automotive parts and accessories (13% of sellers)
- Garden and outdoor (13% of sellers)
- Handmade (11% of sellers)
- Collectibles and fine art (10% of sellers)
